SOV - Share of Voice

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Entries Tagged as 'research'

How Do You Do Digital Focus Groups?

October 21st, 2008 1 Comment

Digital Focus Group research is a subject we’d really like to hear your thoughts and input on. Occasionally we commission unique Focus Groups to vet our digital content and distribution strategies. Usually digital is tested along with all other media in larger Focus Groups covering multiple cities and target segments. There are pros and cons [...]

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