Thoughts on how digital has a powerful and differentiated role in consideration driving and how “non-working dollars” (production, fees, etc.) can transform into “working dollars” (media) for marketers.
Entries Tagged as 'digital marketing'
A Fresh Fish Story: Why Digital is Above The Line
March 26th, 2009 1 Comment
Tags: branding · digital marketing · RealBranding
How Do You Do Digital Focus Groups?
October 21st, 2008 1 Comment
Digital Focus Group research is a subject we’d really like to hear your thoughts and input on. Occasionally we commission unique Focus Groups to vet our digital content and distribution strategies. Usually digital is tested along with all other media in larger Focus Groups covering multiple cities and target segments. There are pros and cons [...]
Tags: digital marketing · focus groups · research
Digital Marketing POVs
May 22nd, 2008 No Comments
Last month Susan Bratton interviewed me for her Dishy Mix podcast, blog and transcript publications. The interview drew a number of responses and I selected a few to answer. You can read them in more detail by following the links and I encourage you to comment with your thoughts, counterpoints and builds. And congratulations on those [...]
Tags: digital marketing · digital strategy
